Sea of Atlas Journey: Our Logo

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If you follow along with our journey on instagram, you know that we revealed our new logo a little while ago (okay...months—sorry!). During the process we wanted to be completely transparent and allow our followers to have a voice. We each have our own unique skills and visions; we all see things different. To be able to create and have that input from other designers, current and potential clients, friends, and family was really eye opening. It was beautiful to feel like I had a community behind me and I couldn't have asked for a better group of people to be apart of that tribe.

Building an empowered and relatable brand is not easy but it's important in order to grab the attention of your dream clients. Starting over, I didn't want to take any shortcuts to get to that sweet spot. I could have done the branding by myself with no one to answer to like I have in the past. I am a designer after all—that is what I do and I trust my designer gut—but I wanted this branding process to be different. So, I sat there thinking, how could I make this something special? Something unique while inviting my wonderful tribe of people into the process. I began sketching and realized, I could simply show each step and get the feedback from the people that are most important to the brand—you. This could be a transparent guide to how our branding process works when we go through it ourselves or when our clients hire us to do their branding.

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Throughout the process, I pictured us in the studio together working hard to make sure that this brand was going to be all that it could be. I would complete the sketches and we would all gather at a large table to critique the ideas. But we had to work with what we had and thanks to social media, we were able to create a round table for free discussion on instagram and facebook. After the first round, I had a viewpoint that I never had before. I could see it fully from your eyes—my dream client—and the people who understand me and my story. I went back to the sketch book a second, third, and fourth time and finally produced something that my soul sang.

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And not only did it make me jump with joy, but you all were joining in sharing the love! Now that is a designers dream reassurance. Now at this point, if we were all in the studio, I would have ran to the table, screamed for everyone to get there while jumping like a mad woman, thrown my notebook down on the table, and attempted to sing some sort of opera song. Everyone would have ran over, started jumping and hugging each other (I probably would then began crying because I love you all so much). We would have put some good tunes on, and danced with glee around the table—we were almost there!

Now, it was time to let my design skills and gut completely take over. We had the logo just about there but it needed some really thoughtful tweaking. The sketches needed to become a real logo. After some reflection, a few more rounds in the sketchbook doing slight reiterations one after another, it finally came screaming off the page. I found it. We found it.

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Our new logo is bold. It's organic. It's empowering. It's intentionally created. And most importantly, it's full of the creativity and love from our tribe. Now this is definitely the point where we would have thrown a wild studio party because our hearts were just so incredibly happy. I'm talking balloons, confetti, cake—the whole shebang. This was one of our ultimate highs and we are so happy we were able to share it all together.

Ever since it was revealed to the world, we have been updating the rest of our branding materials and elements—website, business cards, social media outlets, copy—anything we had left a mark on with the old name has or is being refreshed. This is our new beginning and our time to show you just what it is we are truly made of. We're excited to continue to cover all bases on our rebrand. You'll start to see some more site updates and in January we have a whole new blog layout coming straight at ya! We are so excited to have it all be cohesive, inspiring, and to finally be the brand we always knew we could be. Stay tuned my friends!

And to all of you who helped us along the way, thank you. From the bottom of my heart.


So....what do you think!? We would love to hear your thoughts on our process and final logo!