Peter Reynolds Photography: Logo Reveal
Here we are with the final logo for Peter Reynolds Photography! If you've been following along with the mood board and drafting posts, you know I left you wondering which logo Peter ultimately ended up with. Well (drumroll please...) we're happy to say that the logo with the small tree detail was the perfect fit for Peter's wedding photography business! It ties together his story through life with his passion for nature as well as keeping true to the growing journey of his client's stories.
To match his brand we gave him fonts to complement the logo as well as a wide section of colors to use for his branding as he moved forward with the changes. They all speak to the down-to-earth feel of Peter's brand that makes him a relatable and fun guy to work with.
And, to top everything off we also pulled out the tree illustration to be used solo in different places throughout his branding materials. It's a nice extra tough to tie it all together and make everything just as unique as Peter's services.
It was such a pleasure working with Peter. The vision he created for his brand from the start to get the process going helped us get off on the best foot possible as we began down his rebranding path. Together we were able to create a brand that his couples will be able to love and connect to—all with the help of branding from the hand. I can't stress enough how much a brand has the power to stand out when it has the handmade approach. You aren't getting a cookie-cutter font or vector art; what you are getting is something that tells your story and makes you different. No one else is going to have the same brand that you have! That is incredibly important in a world where everything seems to have been done already. The handmade process challenges that and pushes branding so much further.
We would like to give a shout out to Peter for allowing Sea of Atlas to be his go-to spot for branding. Working with him couldn't have been a more enjoyable process. He had his mission and love for his company at the forefront of it all which let my creativity step in and flow so naturally. We're looking forward to continuing on with some of his branding materials which we will be sure to share with all of you here as well!