Peter Reynolds Photography: Logo Sketches and Drafts
After creating a strong and clear mood board for Peter Reynolds Photography, the next step was to begin sketching and drafting the concepts for his logo. The way it works here is we begin with pencil and paper. I get sketching in my notebook and let the ideas just flow out. All the conversations and planning finally starts to come to life. I try different lines, curves, elements and then I choose a handful from the group to ink for the presentation of round one.
In the first go, I don't retouch any of the lines. The above sketches were all in their most organic form and I sent them off to Peter to have a look. Each option works toward bringing Peter's personality into the brand while also connecting with his clients. We felt that using nature spoke not only to his soul but also showed the growing of love that happens with marriage. His clients are taking a beautiful step in life to grow closer and stronger. It was important to Peter to highlight that in his brand.
After discussing what was working and what wasn't, we ultimately chose to mix and match a few to move forward with. The sketching stage always help me pinpoint a client's taste.
The next step seemed almost too easy for Peter. It was amazing to see how connected he was to his brand and how certain he is of what he wants for it. After quickly deciding, he left me to create one more round of drafts consisting of just two logos to choose from in the end. These logos were just about at their final stage so all Peter needed to do was to chose trees or no trees (that is the question...)!
I'm going to leave you right here so you can wonder for a little bit (or...okay, hop over to his site to see which one he picked). Next week I will be continuing on sharing the steps of his branding process with the final reveal of his new logo!