Sea of Atlas Journey: New Business Cards!
It has been a long time coming but last month I finally redesign our business cards to match the new Sea of Atlas branding that has been slowly rolling out over the past year. Changing the name of my business from Light Rust Studio to Sea of Atlas was one of the biggest leaps I have taken during this journey. Once you establish a name and work so hard to get yourself out there, it's difficult to say—hey, let's change. After a few years though, I knew it was the right time to make the switch. The studio had grown and evolved so much since the beginning and it needed a new name to match the unique path I've created with it.
Back in summer 2015, I finally said screw it and went for it. I am proud to say that I have absolutely no regrets! I'm a firm believer that if something in your gut is telling you to change or do something—you do it. (No. Questions. Asked.) Otherwise, it will continue to keep returning and with something like a rename—well, it's better to do it earlier rather than later. After working with a good number of small businesses on branding during a rename process, I am confident in that advice. As you continue to move along, you are only building and establishing yourself more and under what? A name that doesn't match what you do, push you out from the crowd, or empower you? Doesn't make much sense, does it?
With the new Sea of Atlas brand, it was all about establishing a more bold and contrasted look that fit my own personal style as well as the studios. Using my illustrations and hand lettering to tie into some strong clear fonts allowed my business cards to be easily legible, sophisticated, and—my favorite—timeless. Our branding is all about being open and allowing Sea of Atlas to continue to grow and evolve to continuously match who I want to be as a creative.
For so long I printed my own business cards but when I moved from the States, I made the decision to outsource all of my printing. It has been a huge time saver and open the door to so many exciting options. While I typically work with a local printer, I decided to give MOO a try this time around with their Luxe paper. I could not be more pleased. They are beautifully sturdy and I feel unbelievably proud handing these out.
Its been a long and winding journey with this little studio of mine and I am so in love with the work I get to produce. To have business cards that now match that passion and quality feels oh-so-good!
What do you think of our new design? I would love to hear your thoughts!